Amazon's Great Indian Festival sale opens for Prime members: Here are the top deals
The rocket ride that is Amazon continues apace for investors. In its most recent quarter, Amazon nearly doubled analyst estimates for earnings growth even as revenues lagged slightly.
What’s powering this trend? Amazon Web Services
(AWS), Jeff Bezos’s market-leading cloud computing platform, is growing
at an astonishing clip and is far more profitable than Amazon’s
e-commerce operations.
But the stealthy story that may foretell Amazon’s future is actually advertising.
That’s right: Amazon is now one of the world’s largest online advertising companies, with ad revenues surpassing $2 billion
in the second quarter of 2018. This includes not only selling ad spots
inside of its own properties, but also a burgeoning advertising network
that serves ads on third-party properties to Amazon visitors and
customers.
Almost no one seems to be paying attention to this
story, which may transform Amazon into an “attention economy” company
that relies on maximizing our time spent and our clicks—just like Facebook and Google do. In September, Amazon unified its messy advertising portfolio into a more streamlined offering under a single brand, Amazon Advertising.
Piper Jaffray analyst Michael Olson actually expects Amazon’s ad sales to surpass AWS sales as early as 2021,
making it a serious growth engine for the company. This is still far
behind what Google and Facebook bring in, but the rapid rise of Amazon’s
ad business raises an interesting question. Namely, can Amazon avoid
the same trap that has bedeviled other ad-driven behemoths: focusing on
ads at the expense of the user privacy?
Both the power and the peril of Amazon’s new foray is evident. At present, over 50% of online shoppers in the U.S. begin their product search
on Amazon.com. This gives Amazon an unmatched glimpse into the minds of
purchasers. What’s more, Amazon can store not only your implicit
purchasing intention, like Google can, but your actual purchasing
behavior, which remains often out of Google’s reach. Amazon knows what
you bought, when you bought it, how many clicks you took to buy it, and
what other product categories you bought from alongside your purchase.
Amazon can now take that behavior and project it out
into the sales pitches that follow you around the Internet. And unlike
dumb retargeting campaigns that can only show you the same pair of shoes
over and over again, the Amazon campaigns can plumb your past purchases
to prime your behaviors—even going so far as to show you content you’re
more likely to buy during a certain time of day or season. For example,
Amazon may know that you bought mineral-based sunscreen last summer
because you were going to the beach—and it will know to send you ads for
matching product categories in anticipation of your journey to Hawaii
for winter break, based on your searches for warm weather items in the
fall.
Amazon
is providing up to 50% off on mobile phones, plus additional cashbacks,
exchange offers, No Cost EMI, free screen protection worth up to Rs
30000 and guaranteed exchange price offers across a wide selection
Buyers will get lucrative offers from manufacturers like Samsung,
OnePlus, Xiaomi, Apple, Realme, Vivo, Motorola, Honor, Huawei, 10.or and
more. A look at some of the deals on offer:
Festive
celebrations have begun early this year with e-commerce players
Flipkart and Amazon India going head-to-head with their October sales
starting tomorrow.
And as is customary for the latter, Amazon Prime members are getting
a 12-hour early access to select from a range of products at massive
discounts and great deals during this year's Great Indian Festival.
Festive
celebrations have begun early this year with e-commerce players
Flipkart and Amazon India going head-to-head with their October sales
starting tomorrow.
And as is customary for the latter, Amazon Prime members are getting
a 12-hour early access to select from a range of products at massive
discounts and great deals during this year's Great Indian Festival.
Festive
celebrations have begun early this year with e-commerce players
Flipkart and Amazon India going head-to-head with their October sales
starting tomorrow.
And as is customary for the latter, Amazon Prime members are getting
a 12-hour early access to select from a range of products at massive
discounts and great deals during this year's Great Indian Festival.
Here is a sneak peek into an exciting line-up of offers that they can enjoy today:-
Festive
celebrations have begun early this year with e-commerce players
Flipkart and Amazon India going head-to-head with their October sales
starting tomorrow.
And as is customary for the latter, Amazon Prime members are getting
a 12-hour early access to select from a range of products at massive
discounts and great deals during this year's Great Indian Festival.
Here is a sneak peek into an exciting line-up of offers that they can enjoy today:-
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